For Springdale GC + Design, we wanted to make sure the design of the website matched the company’s brand. To stay true to Springdale’s style, we took copious notes on the co-owner’s style preferences, scoured her portfolio for inspiration, and stayed in close communication throughout the entire web design process.
Telling a Story
For many, a company’s values and character is equally as important as the quality of its services. With Springdale GC + Design, we worked with co-founder Andrea Seymour to communicate not only the purpose of her and her husband’s company, but the heart of it.
We asked Andrea to tell us the story of her company, peppered her with questions, took notes, asked more questions, and distilled her story into a client-friendly narrative.
A Focus on Community
With Springdale, giving back to the local community - and communicating that value with clients - has been extremely important.
For Andrea and Brian, their community is their story.
Smooth Navigation + Organization
In organizing Springdale’s website tabs, we chose to minimize main tabs in favor of creating sub-tabs for each category. The outcome allows for a streamlined user experience and ensures smooth site navigation.
Best Photo Forward
Using Springdale’s catalogue of previous home renovations, we created a set of portfolio categories featuring their most attention-grabbing photos to capture the heart of their brand at a glance.